Asking for Testimonials (And How to Edit Them!)

Testimonials are a potent tool for establishing trust, drawing in new clients, and showcasing the value of your services. However, getting meaningful and effective testimonials requires a strategic approach. From timing to personalization, and simplifying the submission process, there are several factors to consider to maximize the impact of testimonials. Here’s how you can fine-tune your strategy for collecting testimonials that resonate.

Timing is Key

While asking for testimonials at the end of a project is common practice, consider collecting feedback throughout the client journey. This approach allows you to gather real-time insights into your client’s experience, enabling you to make necessary adjustments and improve their overall satisfaction.

Pro Tip:
Don’t wait until the end. Request feedback at key milestones, such as after completing an initial phase, after a significant deliverable, or at moments when the client expresses satisfaction.

Personalization Matters

Generic requests for testimonials are often ignored. To increase your chances of receiving a meaningful response, personalize your request. Mention specific aspects of your client's experience and highlight what you appreciated about working with them. This not only shows that you value their opinion but also makes them feel special and more inclined to provide a thoughtful testimonial.

Example:
Instead of saying, "Can you provide a testimonial?", try "I loved how we collaborated on the [specific project or task]. Could you share a few words about your experience working with us on that?"

Make It Easy for Clients

Simplifying the testimonial submission process is crucial. The more steps or effort it takes, the less likely clients are to follow through. Avoid generic forms and provide a convenient, straightforward way for clients to share their feedback.

Tips for Simplifying the Process:

• Use a short, easy-to-fill form with pre-defined fields.
• Offer multiple options for submission, such as voice notes, video recordings, or written feedback.
• Leverage tools and platforms that your clients are already familiar with, making it easier for them to provide their input.

Customize Your Feedback Collection Method

Tailor the way you collect testimonials to suit your clients' preferences. For instance, some clients may prefer a quick call, while others might find it easier to provide feedback via an online form or even a simple email. Adapt your method to each client's preferred communication style.

Tip:
When asking for a testimonial, mention the options available and let your client choose the most convenient one.

Provide Examples to Guide Clients

Offering examples of past testimonials can help clients understand what you’re looking for and reduce the effort required to start from scratch. Highlight testimonials that effectively convey specific results or experiences, and suggest that clients use similar structures.

Example:
“Here’s a testimonial from another client that highlights their experience working with us on a similar project. Feel free to use this as inspiration!”

Simplify the Submission Process with Tools

Utilize existing tools and platforms to make the testimonial collection process as easy as possible. Embed forms directly on your website, use email surveys, or integrate with customer management systems. The easier you make it, the more likely clients are to follow through.

Follow Up Strategically

It’s okay to follow up on testimonial requests. Many clients are busy and may need a gentle reminder. Be clear about your follow-up process from the start, letting clients know when and how you’ll check back. This approach keeps testimonial requests on their radar without coming across as intrusive.

Pro Tip:
Send a friendly follow-up a week after your initial request. Frame it as a gentle reminder and express gratitude for their time.

Express Gratitude

Always thank your clients for their time and effort, both when you initially ask for a testimonial and when you follow up. Showing appreciation helps maintain a positive relationship and encourages clients to support you in the future.

Example:
“Thank you so much for considering our request for a testimonial. Your feedback is incredibly valuable to us, and we appreciate your time and effort in sharing it.”

Timing and Personalization Strategy

Adjust your timing and approach based on the client's preferences and the nature of the project. Make your requests specific, relevant, and personalized to each client's experience. This thoughtful approach shows clients that you care about their individual journey with your business.

Ease of Process

Ensure that the testimonial submission process is as simple and accessible as possible. Provide multiple ways to give feedback and leverage the tools you already use in your business to streamline the process.

Strategic Follow-Ups

Set clear expectations for follow-ups and stick to them. Communicate your follow-up process upfront, so clients are aware and prepared. This helps keep your request on their radar without feeling intrusive.

Ethical Editing for Clarity

When editing testimonials, it’s important to focus on clarity, grammar, and relevance without altering the original message. Preserve the authenticity of the client’s words while making the testimonial more readable and impactful.

Conclusion

Collecting impactful testimonials is a balance of timing, personalization, and convenience. By making the process simple and straightforward, customizing your approach, and ethically editing for clarity, you can build a collection of testimonials that adds significant value to your business. Remember, every testimonial is an opportunity to showcase the trust and satisfaction your clients have in your services—so make the most of it!

Erin Ollila, an expert in storytelling and brand messaging, often highlights the importance of gathering and refining client feedback, as explored in this blog, 'Asking for Testimonials (And How to Edit Them!).