Check out the latest

BUILDING A MOTORSPORT CAREER
Jayden shares his journey from rental karting to the Le Mans Young Driver Academy and his current path in the Formula Regional category. He offers valuable advice on navigating sponsorship challenges, emphasizing consistent outreach and aligning with sponsors’ goals. Jayden also highlights his work with the Queensland University of Technology and his mentorship at Le Mans, showcasing his passion for growth and giving back to the motorsport community.

BEGINNINGS & TRIUMPH
From a serendipitous introduction to karting at a young age to racing in the Toyota 86 series, James shares the pivotal moments that shaped his career. He offers an insider's view of the physically and mentally demanding world of professional racing, discussing how he balances a rigorous fitness regime with the complexities of obtaining sponsorships.

ON TRACK FOR F1 ACADEMY
This discussion touches on Imogen's strategic approach to securing sponsorships, a crucial aspect of her career. From easy beginnings fueled by her father’s connections to the rigorous process of independently obtaining long-term sponsorships, Imogen offers insightful tips on making impactful contacts and personal engagement. She addresses the challenges female racers face in the industry and emphasizes the importance of maintaining a positive public image to sustain sponsorship opportunities.
Looking for older episodes?
My Favorite Episodes
154
Sponsorship Proposals Process
152
Branding Your Brand For Your Future
155
Role of Social Media within Sponsorship
153
Sponsorship - How to get started
2
Mental Preparation on Race Day with Joanne Love

Never Miss An Episode...
Sign up now to be the first to hear our latest episodes featuring driver spotlights, guest experts, and my top tips on motorsport sponsorship, career growth, and navigating the business side of racing. 🚀
I RESPECT YOUR PRIVACY. NO. SPAM. EVER