Family, Racing & Rivalry

The Cove siblings share their unique journey into motorsport, starting from their childhood experiences on a rural property near Melbourne and leading into their adventurous move to Perth. The conversation highlights how they transitioned from karts to racing in the Hyundai Excel Cup and the support system they have created along the way, featuring insights on their training regimes, mindset strategies, and aspirations for the future.

Listeners are treated to personal stories about the family's life, including their extensive caravan journey around Australia, which helped solidify their bond and passion for motorsport. The episode also delves into the sibling dynamics that drive their competitiveness, with each member sharing their motivations and goals for the upcoming race season. Lachlan, Ash, and Charlotte emphasize the importance of sponsors and partnerships, acknowledging the invaluable backing they've received from companies like Veale Auto Parts and Ryco, as well as their plans for continued growth.

Follow Cove Motorsport here.

About MotiV8 Training

MotiV8 Training is dedicated to helping motorsport athletes accelerate their careers on and off the track. Through expert coaching, resources, and industry insights, we provide the tools you need to secure sponsorship, grow your brand, and maximize your performance.

👉 Driver’s Toolkit – Perfect for beginners, covering motorsport-specific fitness, mindset, sponsorship basics, and social media setup.
👉 Motorsport Sponsorship Club (MSC) – A dedicated community for drivers looking to master sponsorship, build their brand, and connect with industry experts.
👉 Accelerate Coaching – 1:1 coaching designed to help you create a clear career strategy, secure sponsorships, and stand out in the motorsport industry.

📲 Learn more at motiv8training.com.au