Motorsport Sponsorship Podcast

Motorsport Sponsorship Podcast

Hosted by: Belinda Riseley

The Motorsport Sponsorship Podcast is for grassroots motorsport athletes, parents and teams who want to build successful careers both on and off the track. Whether you're chasing your first sponsor, looking to...

All Episodes

Episodes

Mistakes, are you doing these?

Many athletes unknowingly make mistakes that reduce their chances of attracting sponsors. The good news? They're all fixable. In this episode, Belinda shares the five most common mistakes she sees and explains how...
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What is The Motorsport Sponsorship Club

What separates sponsored athletes from everyone else?  It's not always talent. More often, it's what they do between race weekends. In this episode, Belinda shares why the hours you spend building your brand,...
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Want To Win At Sponsorship

What separates sponsored athletes from everyone else? It’s not always talent. More often, it’s what they do between race weekends. In this episode, Belinda shares why the hours you spend building your brand,...
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Is sponsorship making a comeback?

Has motorsport sponsorship become harder? Yes, BUT that doesn’t mean the opportunities have disappeared. In this episode, Belinda explores how the sponsorship landscape has changed over the past few years, what she’s...
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Biggest Lie Motorsport Sponsorship

“If I’m fast enough, sponsors will find me.” It’s one of the biggest myths in motorsport—and one that keeps many talented athletes from securing sponsorship. In this episode, Belinda explains why winning races alone...
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Sponsorship V's Social Media

In this episode of the Motorsport Coaching Podcast, host Belinda Riseley dives into one of the most frequently asked questions from racers: how should you split your time between sponsorship and social media?...
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Seeking sponsorship locally

  In this actionable episode, Belinda Riseley dives into the foundational steps of building motorsport sponsorships with local businesses. Whether you’re racing karts or cars, Belinda shares practical tips and seven...
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5 essential tips for getting started with motorsport sponsorship

In this episode of the Motorsport Coaching Podcast, host Belinda Riseley shares her top five actionable tips to help motorsport athletes get started with sponsorship—even if you’re brand new and don’t have any...
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Tom Sargent - Aus. Karting to Racing in America

Starting his racing journey at just seven years old, Tom progressed from karting with his brother to competing in international racing series. Now at 23, Tom reflects on his transition from winning championships in...
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Motorsport Engineer

Romy shares her fascinating journey from her roots in Germany, where her passion ignited amidst the automotive hub due to local car manufacturers and a keen interest in engineering, to her eventual love for...
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Australian Karting Championship

We welcome back Matt Payne, marking his third appearance on the show. Matt, a seasoned professional in motorsport media and PR, shares insights into his diverse career journey, from his beginnings with karting to his...
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Behind the Scenes with World Junior Rally Star, Taylor Gill

Taylor takes us through his journey from growing up on the east coast of Australia to living his dream in Finland, all thanks to the FIA Rally Star program. You'll hear Taylor's insights about the sport, discussing...
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