Improving your reputation- Fiona Birch
Welcome to Episode #57 –Improving your reputation- Fiona Birch
Who is Fiona?
Fiona spent 9 years as a trainer / exercise physiologist. Mostly in men’s sports (rugby union, rugby league and aussie rules). In fact, she was one of the only female athletic trainers in Australia in men’s sports at the time.
She was the Sports Medical Director at Griffith University for the 1994 World University Games and Assistant Medical Director for the 1994 ITU World Cup Triatlon. She was a competitive athlete from age 6 to 18, then a professional lifeguard, and has spent the last 9 years competing in triathlons.
So nothing shocks her. She’s seen and heard it all. She understands it from the athlete’s perspective, the team’s perspective and the association’s perspective. And just as important – the fan’s perspective.
This show you’ll learn:
- How to build your brand withstanding a crisis
- Crisis management
- Reputation
- How to use data, analysis and content strategy
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