Linkedin Profile Writing and Training - Brings Connections and Opportunities To You
Hi, Karen. Welcome to Mosport coaching podcast. Hello, it
is fantastic to be with you and your listeners. Thank you so much for inviting me on. Thank you,
everybody for detail. I'm excited. But I am truly excited to have you on because it's something that I've just got a growing interest at the moment is LinkedIn to tell us a little bit about you. And you'll love LinkedIn really.
So I've been on LinkedIn since 2005, I was a really early adopter of LinkedIn, using LinkedIn to headhunt for people actually. So way back when it was a place where you could get jobs, and it was seen very much as a careers platform wasn't about growing business. As a recruiter, I won quite a few sales awards. And that was by reverse engineering my success by using LinkedIn not just to search for talent, but to search for clients. So I went on maternity leave, was a bit bored on maternity leave, husband and I really wanting to go back to work husband didn't want me to abandon our new baby hadn't really had those discussions, pre marriage as he should, and not that I'm on your show to give marriage advice. But you know, discussions before you get married anyway, we didn't have those discussions. So I compromised, what I thought was a compromise at the time and just started writing LinkedIn profiles from home. And you know, it's just a side sort of hobby business thing to bring in a bit of money. And here are my 14 years later. And it's amazing. I'm really lucky to pinch myself, I've done sales training, some of the biggest companies in Australia, you know, flown around Australia, twice for Telstra, and worked for them for three years. Yeah, some of the biggest companies in Australia. And I write LinkedIn profiles for small business and small business owners, people who want to attract customers, and you know, in sponsorship and that sort of thing, which is what I'm here to do today. Yeah, trying. Yeah. You know, because from what I understand, I mean, motorsports a really expensive industry, isn't it? Like if you're gotten it was a hobby, it is expensive?
That's right. Of course, we do have a hobbyist. But they do need money to go racing.
And if you can turn your hobby into a business, and you can get people to sponsor you help. Oh, that's just so important. So I love what you do. I love that it's all about, you know, looking at it from a business angle, and how can you, you know, recoup what you're spending on the sport? Yes. And
so with a profile, write what you're really interested in. I've always had this question around about what what context Do you write in? Do you write it as a third person? Or do you write it as I the first person?
Yeah. How does it feel when you meet somebody and they talk about themselves? Like they're not themselves? It just feels weird. You know, it's so I think that hangover from the late 1990s of everybody talking about itself, like it's not itself, you know, I mean, you know, my local highway freeway thing here. Sorry, I lived in who what do you call them? And now I'm in New South Wales, what do you call them here? motorways? You know, all the top people are going to be going accomplish, you go. And there's a billboard on the side. And it's about Jim Beane, and it says, you know, Jean, Jim being, you know, born in Tennessee, raised everywhere. And I think, you know, even Jim being is personified as a person these days, you know, products that trying to give themselves, that first person voice. So when you write a LinkedIn profile, it's got to be you've got to use, you know, you as in talking to the audience, and I talking about yourself, make it personal people like the personal stuff.
Yeah. What's one of the first tips about getting started with LinkedIn, too, as an athlete, and a small business owner? Is there an age requirement? I'm going to ask you any questions now that will run through my head, but like, should they set it up as a personal profile or a business profile? If they've got like a racing team and abs? Should they do both? share us your wisdom?
Absolutely. So you can have a company page so you can set it up as a as a business. And so develop your personal profile and then go and set up a company page. But trying to get company pages to get traction on LinkedIn is like trying to push water uphill, you know, it's just, it's like trying to drive a car without an engine in it. You know, nobody wants to, you know, unless your logos huge and really well known. People want to connect with people, they want to connect with individuals. So it's really important that you develop your personal brand, and you know your episode with Leann DeFazio gosh, she's gonna help me from Leann DeFazio top top podcast episode, and I loved when she spoke about the importance of personal branding and making sure that people know you so that they can connect with you and, and hopefully want to sponsor what you're doing and have their name on your car and that sort of thing, whether you're, you know, driving cars or whether you're doing the karting stuff. And how old you have to be, you have to be 16. So, you know, you can still be in your last years of high school, and you can have a LinkedIn profile. And you might think, but I'm not comfortable with it, I'm more comfortable with maybe Tik Tok or Instagram or whatever. And I know Leanne spoke in her episode with you about, you know, pick your channel. Yeah, try and be across a couple, but pick one you really love. And I think that's great advice, because you do want to pick something that you like, because otherwise you just won't keep it up. But what's great about LinkedIn is, this is where business people are, you know, and so they're scrolling through their newsfeed, you know, and they might see, you know, you on the weekend, you know, talking about what you do, or you might run a business, it might be a full on business, you might just, it might just be you on the weekend. But if you can talk about what you do, and you talk about maybe, you know, the the city you live in the area you live in, you know, stuff like that people are thinking, well, it's only down the road from me. Yeah, you know, we should support that we could get on board with that. You know, so you want to be you want to grow that personal brand, and you want to grow your network with the right connections of people who could be your potential sponsors. So number one is always think about you know, what is it you want to attract? Yes. Oh, I can keep talking. Absolutely.
But you're saying for the shorter, it's, that's okay. Yeah, I guess one of the biggest pet hate of pet peeves I have on LinkedIn, in any social media across the board is that when people are like, Oh, hi, I want to race it. The next race meeting? Can you sponsor me? Email me for more information I like and I'm sure you see those things as well, during your research around this podcast today. What's your thoughts about that, because again, they need to hear from the professionals other than me telling them all the time. All right, write that stop it,
don't pitch slap, don't pitch slap, nobody likes I've just connected with you. And then form you're being hit with a pitch slap, you know, a pitch that being you know, an instant sales message, nobody likes it, you really want to build relationships. And so, you know, you can initiate a connection and don't say, I want to connect with you. So I hope you can be my sponsor, you know, I like to connect with you, you know, we share, we live in the same area, you know, we're both in the Hawkesbury. Or we both wherever we are, you know, I can see your business here, I hope we can connect here, you know, and then like their posts, comment on their posts, if that business is creating content, you know, if they're putting out anything, and think about once they accept your invitation, think about sending people a voice note. And you can send a voice note only to people you're connected to. And in a voice message, you can you can actually pitch in a voice message in a way that doesn't sound like a pitch, but you've got to do it like a sandwich. So what I mean by that is leaving a one minute voice note on LinkedIn or not. I'll talk through how to do that in case everybody's sort of going. What's she talking about? Setting up my profile? I didn't even know what a voice note is. I'll talk about that in a second. But um, so you never want to pitch in writing because we just seek have written messages. I mean, how many more Belinda how many more emails we're getting these days, you know, I reckon everybody during the last couple of years has gone and set up an E newsletter. And, and good on him. But you know, every day, I'm getting more and more email newsletters that I did not subscribe to. I had so many text messages that I didn't ask for, you know, we're just so sick of written message has been bombarded. But what we do, or what we are missing in a society is personalization. And we're missing voices, you know, you're just not talking to as many people as you used to, you know, years ago, many of us are still working from home or whatever, and you just don't have that interaction. So leaving a voicemail, Voice Note for somebody is a really nice way of kind of asking for sponsorship, but doing it really subtly. And you want to do it subtly by having a sandwich. So start with a warm, thank you and make it about them and end with a warm thank you and make it about them. And in the middle section, you mentioned something about what you do, you know, so that might look like you know, so you know when you do your message you take a deep breath in and you speak on the outbreath and that sounds really weird for me to say that I got here I am giving speaking but You know, the last thing your listener wants to hear is you go, because it just sounds creepy and weird, you know? You want to do it. So you do a deep breath in, you click on the Record button. I'll talk about that in a sec. And you say, hi, Belinda, thank you so much for accepting my invitation, I'm really thrilled to be connected to you, I can see your business in local business in my area. You know, it looks like you're doing great things. Now, I don't know if you've got a chance to have a look at my profile. But you can see, you know, I'm all about racing cars. And, you know, we raced down the local tracking, you know, Smith Street, you know, if you're ever able to stop by I'd be great to sort of show you what we're doing. You know, so yeah, if that's ever motive, you know, if that's motorsports is, that's everything that interests you let us know, but just wanted to reach out and, and just thank you so much for accepting my invitation. It's really great to be connected.
Beautiful.
Do you feel a pinch? Did it? No, no, no, no. And you actually, you actually want to stumble on your words a little bit. Like, if it sounds too polished, you're gonna sound like a salesperson. So you know, if you're like coming in Irene. Awesome, that's gonna sound like a poll yourselves. But as I said, How do you leave a voicemail, so you can only do it on your mobile phone. And once you've connected to somebody, so you see that they've accepted your invitation to connect, you just search up their name, you click on message. And then in the bottom right hand corner, you've got a tiny little microphone, you press on that microphone, and it's going to show up a blue dot, you press that blue dot, and it starts recording. Now, if you swipe the.to, the left or the right, it's going to delete a message. So you know, if you suddenly have a coughing fit, or you know, the dog charges in or something, it just delete your message. And it will say to you do you want to listen to this message before sending it so you can listen to it. So I think that's a really great way to ask people for, for sponsorship, if you've only got, you can only do that the first time somebody accepts your invitation to connect, and you want to go gentle, gentle, and you want to do the sandwich, and then maybe send them a podcast or podcast like this. You know, like, you know, I noticed you liked a couple of my posts or notice who commented on my post, I hope we can connect to you. You know, and then you leave that voice note. And then a couple of months later, you know, you've made a note in your diary circling back and you say, you know, I? I don't I got a feeling you might be into motorsports or something. Look, this is really great podcast. And I think you'd really enjoyed this episode, specially at around 10 minutes. Here's a copy of the podcast, you know, and you send that link to people. And they go wow, you know, they, they were thinking of me, like, Do you know what I mean? So and that's why I
always encourage the athlete as well to come onto the podcast to share their story. And they're like, I've got no story to share. But I guess it is because it's part of establishing your brand it's giving you PR, and it's also getting your story out there once. And it's something that you can repurpose on all social media platforms.
Repurpose. So thinking about, you know, but you don't just want to have you know, your pockets, oh, this is a podcast episode I was on, you know, it can be somebody else's podcast, you know, I thought this might interest you. So making it all about the other person. And your messages are always about the other thinking about giving, and it'll just come back.
And so Karen, is there our special way technique formula algorithm for people seeking sponsors. Now with LinkedIn, I know before, there used to be a third party tool that you could utilize to help find contact names of potential sponsors and so forth. But yeah, is there anything new in a routine world of being able to find potential sponsors?
And well, I would just search with search for businesses. So third party apps are illegal on LinkedIn, and can result in your profile being shut down? I know, I know. Yeah, I know, some people will use them. Because they, they feel that they're great time efficiency hacks. And they'll just say, Well, I'm just gonna keep using it until like, I'm caught. And then I'll, I'll say, I'm really sorry, you know, but it's not something I recommend. So I think in terms of finding sponsorships, it's just like everything in life. It's about building relationships. So, you know, use the search function. So when you look at LinkedIn, and you've got LinkedIn, open, the top left hand corner, you've got a search bar. So have a look in there for, you know, if you live in the Riverina or something, you know, you're racing cars in the Riverina, you know, on the weekends, you know, like, have a search for Riverina and then search companies, you know, and then search location, you know, the search filters on LinkedIn free, you don't need to pay premium, you certainly don't need to buy third party app, you know, you've got amazing search filters. So search for businesses that are in your local area, you know, and invite them along to want to come along and have a look, you know, that's networking. Fill those relationships in a people don't people do business with people, you know, so try and get them involved, you know,
just going back onto that. People doing business with people, big theory. High fan of that, I'm still talking about their profile. So we spoke about having in the first person, what kind of content and things should we include in that profile?
So when you say content in the profile, I think you mean the wording of the profile? As in posting, yeah. Yeah, so it's really important to talk about yourself, like yourself, it's really important to show your passion for what you do. You know, if you're, if this is a hobbyist, but you know, you want to make money out of it. So you happen to be an accountant Monday to Friday, but, you know, Friday, you're finishing early, and you're down by the track, you know, say, you know, if this is not your full time business units, then talk about both, you know, I've heard some LinkedIn trainers say, you know, you can only talk about one thing on LinkedIn, absolutely can't, can't, you know, you don't want to talk about everything, if you start talking about, you know, all sorts of different topics, people are gonna go once this person on about, but you know, don't be down the track, don't have something happen, whether it's good or bad, you might, you might have some bad stuff happen. You might lose a race and go, geez, you know, I lost a race. And, you know, I didn't get placed. And this is why and this is what I did wrong. Share that on LinkedIn. You know, people love stuff that they can Don't you reckon they love stuff that it's talking about sort of content creation, on your profile, you want to fill it all out. So talk about all your experiences, if you're doing volunteer work at a track or something like that, don't put it in your volunteers section, because nobody ever reads your volunteers. And I don't think I don't think your volunteer section ranks very high in the algorithm. We're not talking about the algorithm. There's a lot of different algorithms on LinkedIn. So I'm talking about your relevancy ranking. So what I mean by relevancy ranking is when somebody's searching for somebody or a specific skill. They say somebody does want to sponsor somebody is in motorsports, they will search the specific words. And I think that if you've got words hidden in your experience section, I think that that can actually mean that you're lower down on that list in the search. So I think you're gonna have them in your, I know, you want to have them in your experience section, you want to make sure you've got your skills complete, and you want to have your headline, which is the bit that sits underneath your name. You've got 220 characters there. So think about what's my core objective? If this is your business, you really want to talk about there, what it is you do and what you like about it again, you know, I think it's a big plus to sort of talk about, I mean, you're the expert, I'd love to know what you think, I think it's a big plus to talk about the area you're in or where your race, you know, because people you know, they're attached to locations, aren't they? You know, don't you think? You know, so talk about sort of your interest in, you've got 220 characters there. So make sure it's a really keyword rich area, your headline, your headline being the bit that sits underneath your name, and the default is that it's just your position title. So if you haven't changed, that, you're missing a massive branding opportunity. You also want to make sure that you've optimized your background banner, it's a fantastic place to talk about motorsports because it's, it's, you know, it's 100% visual, its prime real estate, and it sits right behind your photos. So, you know, you can change that to a picture that you've taken, you know, view besides your car, or your cart, or, or whatever you've got going on, you know, and you can put some branding in there. And you know, if you've got a company and a logo name, you know, you can put all that I've got, yeah, absolutely. So I think that's a really important bit to optimize.
And can you go through the new video profile feature?
Yeah, so the new profile video Yeah, I think this is also a really great feature. So on your mobile phone only, you can't do it on desktop. Just click on your photo when you're in the mobile phone app, so click on me as you bring up your profile, and then click on your photo and you'll have a little plus button there. And that's where you can record a 29 second video, LinkedIn will tell you that you can record 30 seconds, but if you go one second over 29 It just won't load and that's so annoying. So set your timer 29 On seconds, so you got 29 seconds to record a video where you talk about what you do, and you might even want to show it, you know, so add something in the background that you can talk to, you can pull to. And I think that's a really great place to really connect with people because people don't connect with people, people want to sponsor people that they feel are going to give them a lot of kudos and, and really going to highlight their business, you know, they might be the local mechanic, you know, and so that's completely aligned with their values, you know, to, to sponsor you, because I want people to see you out in the racetrack. They might be, you know, the local architect firm, but, you know, they're like, I wish I could do that that's really interesting. And maybe something in there something in their own marketing talks about speed or something, you know, like, just you trying to look for all of that sort of stuff.
Like people talk outside of motorsports, because obviously, there's only so much sponsorship within those directly involved with motorsports. But again, they're basically selling that emotion and that passion. And like I say, to all the drivers, it's like, you're what you're doing is what most people would love to be doing. So yes, you need to share the wins, as well as the losses. So people are understand that it's not all fun and games, that there's downtimes and bad times as well. You know, for their social media content, when it does come to LinkedIn content, as any tips or strategies of what you should post or shouldn't post a video again, isn't more video over text, hashtags, yes or no? Anything like that, regarding the social.
Um, you know, I just want to go back a little bit. I just love what you said that people dream about what you do, like they do they do, you know, every single person on the planet, it's probably wanting to do what you do, like they do. You know, I mean, I, we went saw a Top Gun a little while ago, few weeks ago, you know, a seriously my husband's so misty eyed, it's like, oh, he's wanted to be a jet fighter pilot. He's like, You know what I mean? So you want to be you know, that the Top Gun of motorsports you want to show them what it's like. And also, I've been saying, for years, I don't worry too much about photos, you know, with your your text only post text only posts will always get you really great reach. So just focus on text, make sure you've got a bit of whitespace, you know, have a line space and other line space and other line don't like have a great big wall of text. Make sure it's about five lines long, long. Try and have a couple of questions in there. And by a couple of questions. Again, I'm all for that sandwich idea. Start with a question. So what is it the people are wondering, you know, have you ever had a bad day? Geez, I have. So today I lost a race, you know, like, tell a story. So. So that first question is a question that something that your audience, the other person would be wondering. And that's the what you write last? Is that question, a question at the end, as well as also really good and a piece of content. And a question at the end just makes it easier to comment. Tell me. Have you ever had a bad day? When was the last time you had a Wii? And when did things not go? You know, like, sort of you know, so have a question where you just even if you feel like you're just talking into the air for a while because nobody's commenting on your posts. For ages, I've been saying Don't worry too much about pictures. But you know what, Belinda pictures are doing really well right now, especially when they're selfies. So get a picture of yourself, you know, Pete, because people want to see behind the brands, they don't have to be airbrush. So if you have you know, they really don't, you know, people think I don't have the budget for professional shots. And you might be running a big, slick business, you know, you might be having a massive, you know, Raceway and you're listening to this. And you think, Oh, we've got all this professional footage. That's great use it. But people actually like the behind the scenes. stuff. So yeah, so I think those are doing really well, videos are doing well. But that videos, yeah, they were doing really well. But they've actually been taking a bit of a dip recently. And I'm still seeing quite a lot of long videos on LinkedIn. So you really want to try and keep them quite short. I reckon still images with at least five lines of text. One of them being a question, you know, what do you think encouraging it is really important hashtags. Everybody's saying, well, everybody, a couple of people who played pretty big on LinkedIn is saying that hashtags are going to become increasingly important. But other people have also said that, you know, content does really well even when it doesn't Have a hashtag. So. And there's some big players out there on LinkedIn who don't use hashtags. So if you are using hashtag, you want to try and just put hashtag and the word you're thinking of motorsport, or whatever. He doesn't know, put it into, into the search bar at the top, and you want to try and have, ideally three to five hashtags, ideally, that have quite large followings. Because there is this theory, that content is categorized by hashtags, but of everything you've got to think about, you know, if you're listening to this podcast going well, it's way too much to think about. Have all of the stuff on your list pop hashtags, or it seems at the moment, still the least important? Yeah. Oh, well, being something
news coming out soon. Oh, what's a cold. So it's going to be a really great feature. We don't know when it's coming out. But LinkedIn have formally announced it, and it's going to be a word of it's escaping me. But it's going to be where you can take little tiny clips of videos. And you can take photos, and you can theme them all to music. And you can do it all on LinkedIn. So all the editing, so and it's done. Yeah, so. So Canva, this design tool, where you can design and make pictures look pretty, and, and LinkedIn have actually gone in partnership together, and you can create these really cool videos hasn't been released yet. But that's going to be really amazing for your audience. Because you can take a whole load of different still images, change the order of them. And I think they did like 20 seconds long, and they look like a looping video. They're going to be really cool. And the reason why I think they're important is because when they do drop, when this new feature does come out, every time we get new feature, your views are huge. Yep. So when we got document posts, which were like, you know, like slider posts, they were huge. When we got videos first came out, they were absolutely huge. You know, when we first got articles and newsletters, you know, they were artificially boosted by LinkedIn. So you'd get huge number of views. So keep an eye out for that feature when it launches.
Perfect right into my next question is regarding the newsletters. So you mentioned before about Iran's emails being bombarded and text messages being sent, they do have that feature around newsletters, you've got nearly 16 or over 16,000 members in your newsletter. Yeah, can you talk us through that feature? Is it? Is it free? How does it work?
So um, so newsletter is where you can produce an article on LinkedIn. But you could have people subscribe to it without Now that's not to say that you can collect email addresses you can't. You can have a newsletter without having creator mode, but you have to apply to it. So create a mode is where you are producing content on LinkedIn. And LinkedIn will say do you want to switch on creator mode, if you switch on creator mode, you will start getting more followers at a quicker rate. And you will get lots of really cool little functions, including LinkedIn live, LinkedIn, audio events are rapidly rolling out to content creators. And you'll get the newsletter feature and a whole lot of better analytics and all sorts of other stuff. So creator mode seems really great. The downside is it of it is that when people look at your profile, they don't see a connect button, they see a Follow button. So your ability to build genuine two way relationships is suddenly stopped in the water. So I should have said stopped in the traction, I should have said Yeah, so suddenly stopped in the tracks. So if you do set create a mode, you need to have a habit of looking at who's followed you. And sending them invites to connect if they're relevant to you, like if, you know, they could potentially be sponsors on they might know somebody who might know
everyone, everyone you talk to,
but they're more likely to be a sponsor, if they're in the same country as you and that sort of stuff if there's some sort of randomly get maybe, you know, so So just sort of thinking about that sort of stuff. So newsletter, it's just where you can write a really long article, and it goes out to everybody who is your subscriber
for athletes, to keep their sponsors up to date as well like online and can the sponsors um, repost that
they can repost that just by collecting the article link. So that's what's really, really great so they can collect the article link write their own post above it and it can go out to all of their network and you will get the subscribers. So it is what I also really liked About newsletters compared to receiving emails is, I know there's this thing if you don't own it, and you're building a house on rented land, because it's LinkedIn and you don't own those email addresses, LinkedIn is not going anywhere. It is increasingly giving more and more stuff, free stuff to people, because it wants people on platform because it wants to boost its advert. Revenue. So wants people to be on LinkedIn. So it's not going to die overnight. You know, we've got 840 million people around the world are on LinkedIn, we've got 12 million here in Australia. I mean, that's like 90% of our workforce. It's here in Australia alone. So it is absolutely maths, it's not going anywhere. And what I like about it, compared to email is one, it feels fun, I get an email, I instantly think it's work, which is fine. I love what I do. But it's work related, which is the good side, it's something to do with the kids, I get so many emails from my children's school, so or an invoice, you know, like a bill coming in or something, you know, reminder to do something or it's spam, you know, so when we see emails, we don't feel excited about them. When we open social media. You can't help yourself, get a slight endorphin rush, you just can't help yourself. So it's a different emotion when you're on LinkedIn. And what I love about the newsletters on LinkedIn is it's two way communication. So when you see somebody has produced something, you can comment on it and say, you know, Belinda, I really liked what you said there that was really interesting about keeping me informed about the latest changes about what's happening in the industry. And you can comment on it. And you Belinda can come back and go dad, I'd add it up. Email, old school top down, let me talk at you not with you. Like, you know, I just, yeah, I think newsletters are the way to go on LinkedIn. Another feature that's very new is have you noticed the Repost button? No, not yet. Yeah. So um, it's not very easy to see like this. This LinkedIn feature just completely flew under the radar. Yeah, so where it is, is when you just scroll through your newsfeed and you find a piece of content on there that you like, that's from somebody you like, and it's on brand with what you typically talk about. So I think about you know, maybe I'm an accountant Monday to Friday, but I you know, race cars on the weekend. So you know, I want to put out content about what you know about racing and that sort of stuff, you know, so you find something that's on brand, you click on Share. Yeah, you might not have this new feature yet. It's still in rollout. And can you see the word repost, you click on repost, not share with thought, not that one. You click on repost. And what it does is it automatically posts that post that piece of content out to a select number of people in your network. But it gifts, the original so it gives to the original author all of the views, so they get all of the impressions. They get all of the views. So repost is a really great way of letting people know what is happening in the industry without you having to think Oh god, what am I going to write about that? You know, are you going to repost it, you know, so I saw today, a guy called Andy had reposted something that was by Richard. And all I saw was Andy's name come up, saying Andy has reposted this. So I just I just didn't really think I just saw Andy's name first. So I feel like the piece of content was by Andy and I'm like, wow, this is so impressive. And I'm like in the comments. Oh, this is so great. I didn't know all of this. I just click on publish and then I just can't stop and I realized oh, it's actually by Richard. So Andy aligned himself with written which was really good for his brand, you know what I mean? So think about doing that as well.
And that's where the feature section comes in under that course creator the
Repost is, is if you look through your newsfeed so you'll feed on LinkedIn, nothing to do with your own profile, nothing to do with content creator or featured. The repost is a share without thoughts.
Okay, I'll check that out. Well, Karen, thank you for all that information today. Yeah, I've taken lots of notes. I'll put them all into the show notes to make a PDF for everybody. So don't stress around all current tips. But do you have any last suggestions around about how they can shine on?
I do think the most important bit is the headline that we spoke about the bit that sits underneath your name, you've got 200 character 220 characters there. Make sure work that you do talk about what it is you're interesting, interested about, you know, go into emoji pedia. And, you know, emoji pedia being a website where you can get the Limoges from and take a picture of a race car or some flags or something, you know, put them in there like don't just do boring pipes, nobody wants words, they want to see pictures, and talking about pictures have a background and that bit besides, I know, we've already spoken about it. But the bit that sits behind your profile photo, you got one chance to make a good first impression. You really want people to look at your profile and to remember you, and the profile video, it's great and all that stuff, but just just get the basics right, just have a great headline, make sure you've got a couple of emojis in it. They don't have to be Winky faces like mine. And make sure you have a background banner that talks to what it is. You do, like don't have a background banner that talks about the beach have a background banner that talks about your motorsports like you really want to be talking about it. If you want to attract sponsorship. You know, your what is it they say your content tells your profile sells. So make sure that your profile is is selling you and selling your business because it's an expensive sport. And there are people out there there are lots of people out there who want to do what you do. They want to live through you. So give them a chance to do that.
Yeah, and just my tip is with those profile Bennett. Don't wear your helmet. They people want to see
I shouldn't have said that. Yeah, don't wear your helmet. You want to have your helmet under your arm. You know how cool I'm just gonna go back to Top. Top Gun Maverick Kena. How cold is Tom Cruise? Is all of those 60 And he's carrying his helmet. And he just looks cool. You can not just you can be you are that person? Yeah, take your helmet off.
Oh, well, thank you. For all this insight. They're fantastic. And tell us a little bit about your services and how people can follow you and get in touch if they're needing their profile written up.
Absolutely. Now I do have that confusing thing creator mode set on my profile. Which means that when you have a look at my profile, Karen Tisdale, it's ti es de WL Tisdale, not his Dale Tisdale. So have a look at my profile, you can hit the connect button. I do have a profile writing service, and hello, stop. Don't just don't worry about it. I've got tons of free stuff, I have so much free stuff. So reach out, connect with me, I will leave your voice note back, once I accept your invitation to connect, and I'll say do you have any LinkedIn questions, which like any LinkedIn resources, and you need to say yes, I want free stuff. And I will go, this is how you set up the profile. This is what you need. I've got so much free stuff, I create content answer questions. So um, so reach out, connect with me, I'd really love that I'd love to see people, you know, getting more sponsorship and, you know, letting their, you know, making more money in their business, we need the sport to thrive, we really do.
Hence why I do what I do.
It's great to share the tips. So thank you so much for having me on. I really appreciate it. And I hope it's been helpful. Reach out, let me know.
Yeah. So as Karen said, I'm connect with her on LinkedIn. I'll put her link in the show notes today. But yeah, let's go and see if the proof is in the pudding. Connect with her and see how that sandwich is made and, and get some ideas. And as Karen mentioned, she's got loads of free resources that she can also post up in the show notes. Karen mentioned around the emoji feature, and I saw that you recently did a blog around that. So I'm gonna see if I can it's on the Features page or something isn't my featured page
good. I was thinking about mentioning it earlier. And I don't want to be too self. Can we can have a look at my featured section. So it's easy to look on desktop than it is on mobile. But if you can look on mobile, you can look at the feature and you just scroll along. It's the third one long. And I've just got a whole stack of emojis because sometimes you don't know what it is you want. Until you see it. You know what I mean? Like you might go, you know, I don't just want to have all cars, maybe I want to have a little black.or something. So I've just got a whole load of emojis and you can just copy and paste that. Yeah, so it's that articles a few years old, I think I think I've clocked about 75,000 views on that article. So I know which is really good. And we're coming out to world emoji day, you know soon, so I'm going to be pushing it out. So I'll probably get another 25,000 American.
Amazing. Well, thank you again, Kara, for your time today. Everyone, please go ahead and connect with Karen. And thank you again, for having us and please reach out anytime there's any updates with LinkedIn. We'd love to have you back online so we can all keep abreast on how to best implement a profile and get spotted.
Fantastic. Thank you cheers, Belinda. Bye
